A new wave of Silicon Valley firms are now bringing ‘live socialising’ back into a medium, which has grown overly asynchronous, in the view of the technologists.

Compared with other traditional forms of human interaction, Web-based social networking is really not all that ‘social’, the NYT news report mentions of the development. It points out: “Individuals visit each other’s Facebook profiles and MySpace pages, sending e-mail and posting messages back & forth across the digital void. It’s like an ever-going party where everybody appears at a different time and sticks a Post-it note on the refrigerator.”

The story titled ‘Online Chat, as Inspired by Real Chat’ throws light on new chat rooms that will be ‘scattered across the Web’ wherein a user can stick an existing virtual environment, or opt to create a unique and customised one - wherever HTML code can be imbedded. Brands and companies will be allowed to launch their own virtual rooms on their web sites where they can control the décor and more importantly, their marketing messages. The investors and entrepreneurs who are behind new-age ‘live Web’ firms explain that the intermittent socialising on most web sites ignore the primal human instinct. They want to set this right with ‘live socialising’, as the story suggests!