The Pan-European digital marketing firm TradeDoubler has just launched a new search management technology ‘td Searchware 4’ designed to allow the world’s biggest advertising companies to draw the maximum mileage out of their proposed online media spend.

td Searchware 4, to elaborate, is the enhanced version of BidBuddy – among the flagship offerings of The Technology Works. TradeDoubler acquired it in July 2007. td Searchware 4, according to the plans, will sit within a newly constituted division of TradeDoubler - TD Technology – simultaneously launched. The TD Technology division will also incorporate td Toolbox of TradeDoubler. td Toolbox is a system for online marketing management to track as well as execute file hosting, ad serving and, last but not the least, partner payment administration.

td Searchware 4 is a very sophisticated web-based marketing platform that comes with enhanced editorial, reporting & automated strategy capabilities for empowering search marketing professionals to draw expertise at what they do. Banking and building on the legacy of earlier BidBuddy version, it comprises several add-on features & functionality that have been developed in conjunction with key clients and industry stakeholders across the UK, Japan and mainland Europe.

According to Managing Director of TD Technology, Mick Empson, the Searchware tool has been designed with an aim of tackling the specific challenges encountered by search professionals. As campaigns are getting more sophisticated, the marketers require tools, which are intuitive so that they are free to concentrate on more strategic and creative issues.