One of the leading advertising trade shows ad:tech, is all set to launch a mobile marketing pavilion for its conference that is to be held next month.

Held in San Francisco, the purpose of this pavilion is to offer the ad:tech attendees an opportunity to review mobile marketing solutions and services on the show floor. According to Don Knox, global vice president at ad:tech Expositions, the mobile industry has begun to play a bigger role for marketers in the present time, so ad:tech plans to provide a platform for introducing new technologies, discuss advances and the pros and cons of using mobile as part of a large cross-platform strategy.

Scheduled from April 15 to April 17 in San Francisco’s Moscone Center, this show will include 50 sessions, four tracks, mobile-specific sessions and more than 200 speakers. The global director of mobile brand strategy at Nokia Ad Service, Jeremy Wright, will be the keynote speaker.

Additionally, this show will introduce the Exchange Series track of sessions for the first time, wherein session presenters will get an opportunity to interact and share peer-to-peer experiences with the audience. It will also offer attendees a glimpse of technology such as TV 3.0, mobile, fourth screen, display search and advertising and online video. It will have 12 exhibitors including NeuStar, i-Loop, CellTrust, Bango, Proteus, 3Cinteractive, LSN Mobile and others.