Then it was time for adwords in mobiles also! Some of the advantages as google points out with mobile ads are:

* Adwords with a call feature enable users to call your business directly. You don’t even need a mobile website to connect with mobile users this way.
* Carefully schedule your mobile ads so users call you during your regular business hours.

Who surf the web with mobiles?
A study by ComScore shows that 41 % of all men between 25-34 years, who are also PC Internet users, surf with their mobiles.

Some of the leading mobile websites include Yahoo, MSN, Google and The Weather Channel.

Interesting is that in the US, almost 10 % of persons with an age between 55 - 64 years, surf with their mobiles! In UK, not even 3 % of people in the same age group surf with their mobiles.