One of the leading online book stores, Amazon.com is in need of publishers of print-on-demand books. These publishers will get the benefit of using the site’s digital print facilities, wherein they will be able to sell their titles on the Web site at no additional charge and qualify for free shipping to purchasers. This step from Amazon.com is to market its BookSurge self-publishing division.

BookSurge is a pioneer in inventory-free book publishing, printing, fulfillment and distribution and has been a part of Amazon since 2005. It allows publishers and authors to distribute their content through existing channels. It also offers this service to leading retailers, e-tailers, distributors and other specialty book sales markets. It offers publishers, who choose not to print their books through it, to sell their titles through Amazon by enrolling in the Advantage program, wherein they have to pay $29.95 per year. This service offers professional services that facilitate authors to publish their own work, thus, allowing authors to retain control of their book sales, strategies and their profits.

Amazon has been showing a keen interest in print-on-demand publishing for some time, according to reports; this industry is one of the fastest growing parts of the publishing business.