Cramming too many keywords is a common mistake made by people who are inexperienced in Search Engine Optimisation. They often include too many keywords so that the website will get ranked higher.

In fact, this could well cause the search engine to penalise your site, and result in a lower ranking for your site. Remember, adding too many keywords in the title, a common mistake that people make when attempting SEO, is simply a waste of time and effort. In fact, the excess use of keywords may be perceived as a spam.

Badly marked or unmarked images are among some basic mistakes to be avoided. Your website may have fancy graphics and images, but if you do not describe these images in your IMG - ALT attribute, they won’t be at all noticed by search engine spiders.

Badly marked images or those left unmarked will nullify your design efforts. Employ the ALT attribute for describing the image content, ideally with keywords.