The observation about the buying habits of a particular individual can be integrated with other behaviour patterns, which are found out through questions like:

Does the customer purchase only when an item is available at a certain price?
Is the customer more likely to purchase on a weekend or even during the week?
Does it need to be […]

The search for a better recommendations software package for websites continues with many firms selling algorithms, which promise a retailer more of an edge. Sheldon Gilbert is founder and chief executive of Proclivity Systems that provides a system to track buying.
Barneys NY - the upscale clothing store chain - claims it has got at least […]

A reputed communications firm named MC communications has just joined hands with a leading provider of email marketing and online survey tools for assisting small and medium sized businesses. The Durham based consultancy is a growing firm that has now added a new element to its list of services. It will now provide its clients […]

A recent study by Email Service Provider (ESP) MailerMailer titled Email Marketing Metrics Report, measured more than 300 million e-mail messages sent by 3,200 of its e-mail clients across 21 different industries between July 1 and December 31, 2007.
It shows that seventy-four percent of the consumers who open an e-mail message do so within the […]

Lancaster, PA, based email marketing solution provider Listrak has partnered with Goodmail Systems, creator of CertifiedEmail, in order to offer its clients the ability to better their reputation and send CertifiedEmail messages through Listrak’s solution.

There were a lot of competitions at Ad-tech London this year. Submitted to a few competitions without any hope to win.. But, Alka and Anthony made my day when I won a bottle of champage at the OneSource / Yesmail stand. Gonna use it to celebrate the launch of my new website for the property […]