Increasingly, marketers are looking to ad networks that sell display advertising across targeted groups of websites. Some networks have on offer targeted advertising. Others, termed vertical ad networks, comprise websites which focus on one subject, such as travel, sports or entertainment. Their growth could well mean a lower share of advertising for leading content portals, […]

A display advertising platform has been optimised and launched for the travel industry by kayak.com, the travel search engine. Kayak had purchased Sidestep.com in December 2007 and the new ad platform has been based on the technology developed by them.
The new display ad system, much like the text style in Google AdWords, is of help […]

Online advertising spending in the UK jumped over the £3bn level for the first time ever last year.
Online advertising spending, according to new research, has actually grabbed market share from other traditional parts of the media, such as magazines, newspapers and direct mail. Ad spends across all media rose 4.2 per cent to £19.4bn in […]

BT has now begun to charge its television service for users looking to view on-demand BBC content. BT Vision users until now could view EastEnders and other programmes for free of charge, but now they would need to sign up. The £3-a-month television Replay subscription fee would be charged for this.
BT stated while the same […]

As per the figures released by Hitwise, a web-monitoring firm, Amazon is the most popular internet marketplace in the UK.
Along with the Interactive Media in Retail Group (IMRG), Hitwise has released its Hot Shops list, which provides rankings of the highest-visited online retail stores in the UK. This list is brought out quarterly and is […]

With Barack Obama inching closer to victory in the ensuing Democratic presidential primary battle, the internet has proved to be one of the key tools in his success. It may well give the Democrats a major advantage during the Presidential race as well.
The above observation has been made by Steve Schifferes of BBC News in […]

The search for a better recommendations software package for websites continues with many firms selling algorithms, which promise a retailer more of an edge. Sheldon Gilbert is founder and chief executive of Proclivity Systems that provides a system to track buying.
Barneys NY - the upscale clothing store chain - claims it has got at least […]

Online marketers have always made an effort to predict and gauge what online users actually want, and then get them to purchase it.
Figuring this thing out is never so easy. For one thing, individuals do not always end up buying what they like. For example, someone may purchase a sweater for their grandmother even though […]

Metrojoint.com has launched its ‘Producer Rewards’ program that allows users to upload videos and get paid once that particular video receives 5,000 views. Metrojoint.com, is a social networking site. After the first five thousand views, the earnings increase per thousand view. This has enthused a lot of video submitters worldwide as per the company. With […]

UK consumers have been found to be spending nearly £13bn online within the first three months of this year, which boils down to £213 for every person in the country. If the figures are compared to the first quarter of 2007, the online spend shows a whopping 50 per cent rise. These are the trends […]

After trying out just about every elf, dragon & knight featured in Western cultures, creators of popular online games are now turning to ancient Asian history and war heroes for seeking inspiration.

This is an interesting case in point of a digital media manager that indicates the changing mindset of clients looking to leverage the reach of Internet. Tyler Townsend, who plans web-based advertising for travel clients in Orlando, had nearly £75,000 to spend - on behalf of a Caribbean island based visitors bureau. This client did […]

Flickr Pro members can now upload videos of a maximum length of 90 seconds to their Flickr photostream now that Flickr has launched their Flickr video sharing service.

An expert has recently commented that blogging is now turning into a prolific marketing tool. Blogging which was once upon a time, nothing more than just an online informational diary has become one of the marketing tools that can be used by firms to promote themselves.

Users worldwide - searching for information through leading search engines – are now believed to be the most crucial target audience for marketers. In fact, this is the most important development in marketing over the last decade, according to a survey conducted by an internationally recognised PR firm Eurocom Worldwide, done in association with agency […]