Google is now providing a new, additional demographic bidding feature for its AdWords advertisers. According to a Google AdWords announcement, this new and dynamic feature allows advertisers to modify their bids as well as restrict their ads’ visibility on the basis of the gender and age of the users who happen to see the ads […]

The Pan-European digital marketing firm TradeDoubler has just launched a new search management technology ‘td Searchware 4’ designed to allow the world’s biggest advertising companies to draw the maximum mileage out of their proposed online media spend.

The tendency of Australian users to type key words into the search engines occasionally using misspellings has provided advertisers an idea to get around the increasing cost of paid search engine advertising, found ReachLocal. For instance instead of using the word “cosmetic surgery” – which is comparatively expensive - “boob job” can be used as […]

To analyse the huge difference in traffic between the first position in a pay-per-click campaign and the tenth position in the same campaign, latest report by Atlas Institute throws some light on how rankings can impact traffic numbers. Industry’s two most popular PPC engines Google Adwords and Yahoo’s overture were examined to find the relative […]

The Pay-per-click (PPC) phenomenon is among the landmarks of web business achievements. However, this popular form of web advertising has raised concerns with many prospective advertisers wondering if this is a losing phenomenon. It is now claimed that paid marketing is not expensive and difficult. Christine Churchill, president of KeyRelevance.com, commented in the Search Engine […]

Getupdated Internet marketing Ltd are about to become one of the world largest full range internet marketing companies.
A letter of intent has been signed to acquire one of England´s leading Search Engine Optimisation companies, Just Search Ltd. The price will be £8.8 million and a earn out based on the profit for 2008 […]

Steve Ballmer are on a European tour to discuss Internet marketing and PPC (Pay Per Click) in particular. On Friday he visited Stockholm and was happy to speak about Microsoft’s ambition that over 30 % of the company’s income should come from internet advertising.
PPC been growing faster then expected
Mr Ballmer admits that he is surprised […]

It’s now just a few days left until Ad-Tech London starts – one of the biggest Internet marketing shows in London>Search Engine Optimisation. There are quite a lot of speakers from a wide range of companies discussing statistical tools such as:
∙ Louise Ainsworth, Managing Director EMEA, Nielsen-NetRatings
∙ Bob Ivins, EVP and Managing Director, comScore Europe
Representatives […]

Then it was time for adwords in mobiles also! Some of the advantages as google points out with mobile ads are:
* Adwords with a call feature enable users to call your business directly. You don’t even need a mobile website to connect with mobile users this way.
* Carefully schedule your mobile ads so […]