The ‘tomcruise.com’ domain was fiercely contested not so long ago before finally being handed over to the silver screen icon, actor Tom Cruise. It now seems that the web site is getting ready for its full launch, if some sponsored ads, which appear on Google when the keyword ‘Tom Cruise’ is typed and searched, are […]

The Christian Institute might initiate legal action over Google’s refusal to host its anti-abortion advert. The Christian Institute wanted to pay the search engine so that when the term ‘abortion’ was typed into it, a link to a Web page on its views popped up on the screen. The link would have mentioned: “UK abortion […]

Google is now providing a new, additional demographic bidding feature for its AdWords advertisers. According to a Google AdWords announcement, this new and dynamic feature allows advertisers to modify their bids as well as restrict their ads’ visibility on the basis of the gender and age of the users who happen to see the ads […]

Local.com have renewed and expanded their local advertising distribution agreement with Idearc Media Corp., parent of Superpages.com, in which Idearc Media will continue to place its Superpages.com performance-based advertisers on Local.com, in addition to the Local.com network. Superpages.com’s performance-based advertisers, will continue to receive preferred placement on the Local.com website, under the renewed agreement.

Search marketing continues to deliver fantastic results for leading online retailers. Encouraged by the success of pay-per-click search marketing, they plan to keep spending and building on it, according to Vovici’s latest Internet Retailer-sponsored study. According to the findings of the study, over half of the online merchants stated they spent at least 40 per […]

Google AdWords will have something new to offer, sometime next week. As they said on their official blog:
“As part of our continuing efforts to improve the user experience, we will soon incorporate an additional factor into Quality Score: landing page load time.” Loading time is the amount of time it takes for users to see […]

ComScore reported that the AdBrite network had more than 25 billion page-views in December 2007. Only Yahoo! Network, Google Network, and AOL’s Advertising.com had more U.S. page-views. The AdBrite network reached 79 million unique users during the month.

In most cases, optimization in AdSense would mean testing a variety of color, formats and locations for the ad units. However, it is just as important if not more to optimize the content of the site and make it more user-friendly. It is important to know which homepage design your users will respond to. Or […]

The Pay-per-click (PPC) phenomenon is among the landmarks of web business achievements. However, this popular form of web advertising has raised concerns with many prospective advertisers wondering if this is a losing phenomenon. It is now claimed that paid marketing is not expensive and difficult. Christine Churchill, president of KeyRelevance.com, commented in the Search Engine […]