The fourth of July marked the celebration of the Independence Day of the United States of America; their birthday, as some may call it.
While the citizens took a day off to enjoy the three day weekend in different ways, the search engines were also not left far behind in supporting the celebration.

A dedicated Search Help Centre has been launched by The Interactive Advertising Bureau, UK, to offer marketers advice on best practices, legal regulations and policies related to search marketing.
Advertisers and a panel of agencies from the IAB UK’s Search Council along with biggies like Yahoo, Microsoft and Google will be supplying the content for the […]

Yahoo! has been seeing a lot of ups and downs for quite some time. From fighting the Microsoft takeover battle to tilting towards Google, the situation is still uncertain. The uncertainty has only been heightened further, with their important personnel walking away. The person staying back to handle it all is CEO Jerry Yang, who […]

The biggest news to come out in the Internet world in the past few days has been of the ‘Non-exclusive’ partnership between internet giants Yahoo! and Google.
A key thing to mull over, while making sense out of this partnership is that it’s ‘Non-exclusive’. Putting the partnership in perspective, Google stated:
Today, we have announced a non-exclusive […]

Yahoo! has just agreed a deal with search engine giant Google that will incorporate Yahoo! making use of the latter’s advertising technology. Google ads will now appear alongside select Yahoo! search results after the agreement, applicable in the US and Canada.
The announcement was made after Yahoo! stated it had failed in persuading Microsoft to renew […]

The internet firm Yahoo! has initiated legal proceedings against Yahoo! Lottery Spammers for sending out fraudulent mails that pretend to be from Yahoo! informing receivers that they have won a lottery. This is part of a scam for securing personal details from gullible web users.

During the All Things Digital conference that took place in San Diego, the Microsoft CEO Steve Ballmer talked about the firm’s failure to buy Yahoo!, despite its offer of $47.5 billion. He clarified:
Look, we made a bid (for Yahoo). The bid was out there for three months. There was a difference between bid and ask. […]

When Microsoft had invited its advertising customers for its annual gathering in Seattle almost a year ago, Terry Semel, who was then the Yahoo! chief executive, was one of the main attractions. News that Microsoft and Yahoo! held talks about a possible merger was leaked just before the event, and everyone was looking to find […]

Analysts believe any agreement with Microsoft could well save Yahoo! from having to engage into a battle with Mr Icahn, who is amassing a stake in the internet firm in an effort to force out the current board. Mr Icahn’s manoeuvre followed criticism over Yahoo’s decision that was led by Jerry Yang, the co-founder and […]

The reported deal between the WPP Group, the advertising holding firm and Yahoo! is one of many similar such partnerships, which both sides plan to make. WPP’s chief executive, Martin Sorrell, stated in an interview he was disappointed that Yahoo! and Microsoft failed to reach an agreement. He said:
Anybody who is a customer (in the […]

Yahoo! chairman, Roy Bostock, rejected accusations from the billionaire investor Carl C. Icahn that the firm’s board had acted irrationally in rejecting the takeover offer from Microsoft and asserted that Yahoo! remained open to a good deal at the right price.

Yahoo! has recently entered into a fruitful partnership with renowned security firm McAfee to develop yet another search device, ‘SearchScan’.
The new safer, secured search tool shall endeavour to offer the following salient features:

Facilitates ‘always-on alerts’ to its users, such that they will be sent an alert immediately when they open any risky site tagged with […]

The European Union is recommending to leading search engines that they follow its data protection rules. The thing to note here is that most of the companies are based outside the European Union (EU).
A privacy panel has issued a report urging the top search engines like Google, MSN and Yahoo! to delete the stored data […]

Among the world’s most popular social networking sites, MySpace, is to let its users to make their information or data available to other web sites. Its ‘data availability’ project will allow members share their public profile information with Twitter, eBay, Photobucket and Yahoo!. In the past the networking site had ‘locked’ users and guarded member’s […]

The split between Microsoft and Yahoo! has left the online advertising market wide open for Google to move in, capitalise and expand. It also catapults the search engine giant in the envied position of deciding the destiny of its closest rival, so to say. Microsoft took away a $47.5 billion offer for Yahoo! after the […]

Yahoo! Network’s users will be able to their friends’ activities on a centralised Yahoo! social map since Yahoo! is connecting its users over the various platforms that are offered. The change is being viewed by many as a ‘Facebook meets Yahoo!’ setting. Apart from this Yahoo! is also coming out with a unified user profile […]

Yahoo! Inc is working towards rewiring the dozens of services across its web site so that users can easily manage all personal information in a single place and also share it with friends across the Web.

Yahoo! has already announced that it will be buying IndexTools, the web analytics firm, so that it can provide a stronger analytics platform to its existing business and marketing services. Yahoo! as a follow-up strategy will upgrade the analytics technology for its advertisers, using IndexTools.