Doubleclick Performics, one of the world’s leading affiliate networks, has undertaken a project for significantly upgrading its network. The upgrading exercise will enhance their communication capabilities, and infuse more transparency in relationship between merchants and affiliates.
The upgrading exercise will bring some new feature enhancements to their ConnectCommerce platform. One such feature would allow open lines of communication between merchants and affiliates, who have not yet established a relationship. According to the Affiliate Product Manager, Larry Adams, they will soon be making live a feature to advertisers, which will allow them to recruit Doubleclick Performics network and also view the comprehensive contact information of the publishers that have opted for ‘non-joined’ advertiser communication. According to Doubleclick Performics, this will help in opening up their network and facilitating many more such relationships than they could form through their own recruiting/matchmaking efforts.
Affiliates would also be able to view links that have been added to the network in the past week or so for all advertisers in the network or for just the approved advertisers. They can even further filter the list by link/banner, banner size, promotion type, and for short term promotions.  The firm also plans to add new features to ConnectCommerce platform, such as Newest Links UI Updates, Advertiser Profile Navigation, Order Inquiries and Search Update.