The holding company Eastpoint, who owns a large number of Internet marketing, webdesign and the biggest hosting company in Scandinavia, decided to change names of the daughter companies to the major brandname in the group - Getupdated. This consolidation are in line with creating a clear offer to the customers, employees and the financial market.

All of Eastpoint’s brand names will within short be collected below Getupdated Internet Marketing.

That include our Search Engine Optimisation companies MI Group (MIG) (who are the Swedish leader in optimisation), along with EtrafficJams, but not Mediaanalys where Getupdated only have a 51 % stake.

The French SEM-firm Optiwords, specialised in Pay Per Click, will also change name to Getupdated Internet Marketing.

Finally, our media agencies Ryce and MediaOperator, together with affiliate network Affiliator will also change names.

Eastpoint founder, Mattias Kaneteg, will be the new CEO for Getupdated. The board are also investigating the possibillity to list the hosting company Crystone seperately.

Read the full story about the new name of Eastpoint in our news section.