WorldofGood.com launched by eBay last month is spreading the good word and fast! It is fast emerging as a bridge between consumers and producers - large and small - around the world, on an integrated online platform.

As the website mentions:

“You can shop for great products, which also do ‘good’, so you (as a buyer) can align your buying decisions with your personal values.”

The producer stories and photographs help shoppers understand how their purchase impacts people spread throughout the world. The website announces:

“If you are interested in creating ‘change through commerce’, you are invited to be part of the WorldofGood.com, and join thousands of social change buyers, sellers.”

eBay is projecting the website as the world’s first ever online marketplace that encourages eco positive transactions, empowering people to improve their surroundings and make the world a better place to live. Independent organisations verify the impact that every product can have on people and the planet. The goal is to make sure that every choice people make on this online platform is a positive one. Shoppers can look for products, of instance, by specific social or environmental categories. The 84.5 million strong active user base of eBay is expected to dramatically increase awareness for this particular product category.