Elertz was one of the interesting companies with a new kind of Internet marketing as GetUpdated meet at the >>Online Marketing Conference. They work with a kind of embedded browser that can be used for any combination of contextual ads, RSS news feeds or your own toolbar links. Let me explain a little more.

What they claim: Give your visitors control
Elertz are saying that the “end user is always in control of the Elertz communication channel and if they don’t like a channel, they delete it and then publisher cannot contact them again” through Elertz. Well, it’s certainly a better broadcast channel then email marketing anyway!

Reality: Control with a toolbar?
I’d rather say that you give up a part of your control when installing a toolbar. I’ve done so with the Google toolbar, But of course, if the benefits from having the Elertz toolbar are significant, sure, go ahead and install it.

With Elertz, you can
-Connect directly with the visitors that have the toolbar installed, both online and offline they claim.
-Maybe build return traffic to your site
-Make sure your emails get through to the intended recipient
-Come out with new landing pages and the latest RSS-news.

So, is Elertz just another toolbar?
It’s kind of unique, but I’d really like to know who will download this toolbar? And what are the biggest advantages of having it?

It’s up for you to decide if you like this broadcast channel or not! Why not go and try it?