There have been many attempts to take on Google, but all in vain. Cuil.com (pronounced as “Cool”) is a new search engine started by ex-googlers, and is supposedly the hottest contender.

The Cuil.com website claims that it can search three times more web pages than Google and ten times more than Microsoft. This is what the new search engine mentions while introducing itself:

The Internet has grown exponentially in the last fifteen years or so but search engines have not kept up, until now. Cuil can search more pages on the Web than anyone else, three times as many as Google and (whopping) ten times as many as Microsoft.

This new search engine will search and rank pages based on their content and relevance and not on any kind of metrics. It will analyse the website and its context to the keyword queried by users to throw up results.

Cuil also promises to keep users’ search history private. They also see no merit in storing users’ personal information or search histories.