A new start up recently launched by the name of Kwanzoo has an innovative way to raise the income generated by advertising by way of placing advertisements in tiny quizzes. The Kwanzoo website has created a quiz bank comprising of at least 50,000 questions if not more, pertaining to areas such as video games, sports and also movies.

Interested people can give the different quizzes a try by visiting the Kwanzoo website. Kwanzoo CEO Mani Iyer has said that the priority in terms of the company’s main focus is to produce ad units that are interactive in nature. Meebo and Glam Media, both well-known clients have already joined up as partners with Kwanzoo. They have already announced seeing click through rates of a phenomenal rate. Such a high click through rate is typically received from normal banner advertisements.

People interested in trying out the quizzes can look for questions already made and placed on the Kwanzoo website, based on their favourite subjects. If this is not to their satisfaction, they can create their own questions. A typical quiz is made up of between five to ten questions. The quizzes do not provide the quiz takers with any advertisements till the questions have been answered by them. The concept has generated more attention of the users than normal ads that are prevalent throughout the quizzes, as users just end up ignoring the latter.