Lancaster, PA, based email marketing solution provider Listrak has partnered with Goodmail Systems, creator of CertifiedEmail, in order to offer its clients the ability to better their reputation and send CertifiedEmail messages through Listrak’s solution.
Goodmail’s solution assures that 100% of a sender’s email messages are delivered to consumers’ inboxes and eliminates the threat of being filtered, blocked, or delivered to the junk mail folder. Those mailers that meet Goodmail’s mailing standards will be able to deliver e-mail, which is specially identified with the Goodmail’s certification blue-ribbon envelope icon. CertifiedEmail was developed to restore trust between legitimate email senders and individual email recipients. In order to gain accreditation, senders must follow e-mail best practices and have a low complaint rate.

Ross Kramer, CEO of Listrak, says, “Deliverability remains the number one concern among email marketers as ISPs are continually updating policies in order to block as much spam as possible. Goodmail has created a solution that helps legitimate senders reach their recipients, and the icon helps build customer trust and loyalty. Case studies show email marketing improvements in the 15% - 35% range using CertifiedEmail. We are very happy to offer this solution to our customers.”

The Listrak partnership comes as Goodmail has released a new product called CertifiedEmail Paper Suppression, which allows both consumers and businesses — such as financial institutions, utilities, healthcare and insurance companies — to have electronic proof that e-mail notifications such as changes to credit terms, billing policies or delinquent notifications are served and received in the e-mail inbox.