LivingSocial is a cataloguing and social discovery network that helps people share and review their favourite movies, books, music, television shows, games, eating places and beers. They have just launched an iPhone application which is free to use and will help around 7 million of their users to access the catalogue of around 100 million items.

The application also includes real time view of the items and uploading of photographs of their favourite items over the internet from anywhere. Also, users can have a look at their friends’ profiles as well as their catalogue items to get new ideas for gifts while shopping.

Also LivingSocial enables to create a list of all the items that the users want to try the most, like movies and the books that are to be seen mostly. The application has helped itself by providing an application, which is free, as it will help their service to be more valuable and accessible to the users.

LivingSocial believes that with this application coming into the picture, the users would want to try and consolidate the amount of logins and accounts they hold and will come to a unified place to share, review and rate their items.