Maxymiser, the onsite content optimisation specialist, has announced its strategic partnership with TBG London. TGB plans to adopt Mayxmiser’s technology in their future campaigns to understand the impact of online campaigns in a better manner, through this deal.
Maxymiser’s list of elite clients includes companies, such as The Guardian, Fitness First, Wickes, Yell.com, Fasthosts, View London, Allegran and JobsGroup.net. The reputed onsite content optimisation specialist will help these clients optimise their sites.
JobsGroup.net marketing and communications manager, Guy Cookson, who employed Maxymiser’s technology, is of view that increasing the site’s usability and reducing CPA by driving more jobseeker registrations from their online acquisition activity was the key to their future growth plans and that the firm hoped that Maxymiser’s ability to discover the best performing content would help them reach this goal.
Maxymiser’s MD Mark Simpson stated agencies are looking forward to using such technologies to give a real competitive edge to their business for fetching better returns from their investments in online advertising.