Microsoft has launched a massive ad campaign with the intention of promoting Microsoft Live Search. An email pertaining to their ad campaign was doing rounds. A SEO guy from Search Engine Watch Forums received the mail from Microsoft. The mail mentioned that Microsoft wanted to make all users aware of the commencement of a phase by phase marketing campaign that is to be launched in order to endorse Microsoft Live Search. Microsoft has deeply invested in the processes pertaining to the development of its Live Search product and they are taking the marketing agenda quite seriously. They are pulling all stops to make its search a resounding success.

Millions of users use Microsoft services like mails and MSN channels but very few of them use the Live Search that freely. To begin with Microsoft is launching a preliminary phase with the intention of creating awareness regarding their Live Search. After this will be the direct response phase that will urge people to try using Live Search service and explore all its new features. The ad campaigns are sprawling all over the newspapers like USA Today, Wall St. Journal, New York Times, as well as the local papers and the online ads on Hotmail, MSN homepage and Microsoft.com.