Search marketing continues to deliver fantastic results for leading online retailers. Encouraged by the success of pay-per-click search marketing, they plan to keep spending and building on it, according to Vovici’s latest Internet Retailer-sponsored study. According to the findings of the study, over half of the online merchants stated they spent at least 40 per cent of their marketing budgets on SEM or search engine marketing.
Around 25 per cent of those surveyed were found to be allocating over three-quarters of their marketing budget to SEM. Pay-per-click search marketing mode worked particularly well for them, the respondents (online retailers) revealed. In fact, nearly a half of the responding merchants stated they had opted to increase their current pay-per-click conversion rates. Search engine marketing analysts as well digital advertising agencies - with retailer accounts – who were interviewed by Internet Retailer believed a reasonably successful ‘pay-per-click’ campaign should easily generate conversion rates of around 1.5 per cent to 3 per cent. Close to 65 per cent of respondents added their conversion rate on any typical ‘paid search campaign’ happened to be higher than 5 per cent.