PriceGrabber.co.uk, a part of Experian, entered into a joint venture with one of the leading online service providers, MSN Shopping in the UK on March 26. The main aim of the venture is to deliver an increased selection of products to customers via MSN’s shopping channel.

Hundreds and thousands of products offered by MSN coupled with attractive deals from PriceGrabber.co.uk will sure enhance the overall shopping experience for online shoppers in various categories, such as appliances, consumer electronics, clothing, health & beauty, etc. PriceGrabber will also provide product reviews and relevant merchant ratings for facilitating users to make an in formed decision while purchasing a product - at the right price, from the right seller.

John Brewer, the international director for MSN Shopping, is elated about the venture with PriceGrabber. He cited the fact that they are one of the UK’s leading online shopping channels. With this combined service, MSN shoppers would greatly benefit in terms of a wider choice of products plus cost factor, he expressed confidence.

Ron LaPierre, president of PriceGrabber.com, stated the firm was pleased to get into an alliance with MSN. With the two coming together, online shoppers will now enjoy an enhanced shopping experience.