Steve Ballmer are on a European tour to discuss Internet marketing and PPC (Pay Per Click) in particular. On Friday he visited Stockholm and was happy to speak about Microsoft’s ambition that over 30 % of the company’s income should come from internet advertising.

PPC been growing faster then expected
Mr Ballmer admits that he is surprised how fast internet marketing and PPC have grown and that Microsoft was late in this market. But he doesn’t think that it’s impossible to gain market shares from google adwords. “When we begun as a software company to develop server system everyone told it was impossible but we were fighting and worked our way in there.

When Steve Ballmer gets the question about what they should do to challenge Google he answer:
Do you think that the era of innovations are over? Regardless of which search engine as the users are using they don’t find what they search for in 50 % of the cases. The search sites have been looking the same for years. Why can’t we be relevant and fast. Attractive and fast.